Role: UX/UI Designer · Type: Self-initiated concept
HYGG — Furniture E-commerce
The overarching goal of the HYGG project was to create a seamless and enjoyable online furniture shopping experience. This digital platform would simplify the discovery, visualization, and purchasing process for users, addressing the challenges faced by online furniture shoppers in the Netherlands. The aim was to enhance customer satisfaction, increase conversion rates, and align the brand’s digital presence with its minimalist design philosophy.

Furniture E-Commerce.
HYGG specializes in minimalist designer interiors, with a mission to create an intuitive online platform for the seamless purchase of unique, high-quality furniture. This project focuses on enhancing the user experience within the Dutch market, driven by in-depth research, strategic thinking, and a user-centric approach.
User Pain Points and Design Solutions












