Hello! I’m Anna, a UX/UI designer
based in Utrecht, the Netherlands.

I’m based in Utrecht and already have a visa — no relocation needed✌️

Designing light,
user-centred product experiences.

I turn complex product flows into interfaces that feel clear, calm, and easy to use, combining UX research, product thinking, and visual design.

My Focus

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows, and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident, and human.

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter.
I use research, flows and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident and human.

I care most about how a product feels
to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows, and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident, and human.

Ticket-style illustration with the text “Design & Collaboration”

What I Do

Branding

Logo Design / Visual identity basics / Simple brand guidelines

UX & UI Design

User research & analysis / User flows & IA / Wireframing & prototyping / User interface design / Usability testing / Design systems & components

Mobile

Mobile app UX & UI / iOS & Android screen design / Mobile flows & prototypes / Design handoff for development

Visual & Content Design

Marketing visuals / Social media graphics / Presentations & decks

AI-Assisted Workflow

Concept exploration with AI / Content & microcopy support / Layout variations / Fast prototyping

How I Work

01 Understand

I clarify goals, audience and constraints, review existing products and gather research so I’m sure I’m solving the right problem.

02 Explore

I turn insights into user flows and journey maps in Miro/FigJam, run quick brainstorming sessions, build moodboards and low-fidelity wireframes or prototypes to align on direction.

03 Design & Refine

I translate the chosen direction into high-fidelity UI, components and states in Figma, then test with users or stakeholders and iterate based on feedback.

04 Deliver Project

I prepare clean files, specs, prototypes and supporting decks so development and future iterations go smoothly.

Hello! I’m Anna, a UX/UI designer based in Utrecht, the Netherlands.

Designing light,user-centred product experiences.

I turn complex product flows into interfaces that feel clear, calm, and easy to use, combining UX research, product thinking, and visual design.

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows, and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident, and human.

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident and human.

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows, and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident, and human.

Branding

UX & UI Design

Mobile

Visual & Content Design

AI-Assisted Workflow

01

Understand

02

Explore

03

Design & Refine

04

Deliver Project

Hello! I’m Anna, a UX/UI designer
based in Utrecht, the Netherlands.

Designing light,
user-centred product experiences.

I care most about how a product feels to move through: where people hesitate, what confuses them, and how we can make each step lighter.
I use research, flows and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident and human.

I care most about how a product feels
to move through: where people hesitate, what confuses them, and how we can make each step lighter. I use research, flows, and wireframes to structure the experience, then refine the visuals so the interface feels quiet, confident, and human.