NoName Cycling — Landing Page

NoName is a cycling apparel brand that lets riders create custom performance kits with a focus on quality and sustainability. Before designing the landing page, I also developed the brand identity, including the logo, core guidelines, and marketing materials. The goal of this project was to create a responsive landing page that clearly communicates what the brand does, explains how customization works, and drives users into two core flows: “Start Customizing” and “Shop Ready-Made Gear.” The work covered UX framing, user flows, information architecture, visual design, and an interactive prototype.

A focused landing page that reduces first-visit friction and guides riders quickly into custom or ready-made flows.

NoName combines performance cycling apparel with a clear, guided online experience. The landing page reduces ambiguity on the first visit, clarifies the value of custom gear, and highlights trust signals. It is designed to help riders quickly choose the path that matches their intent — whether developing a custom kit or exploring ready-made products — with an integrated AI assistant available to answer follow-up questions about sizing, shipping, customization steps, and more.